Google privacy changes: what you can do

google_1890691b The changes do not mean Google will collect more data on your online activities, but the data it already collects via more than 60 services icluding search, Gmail, YouTube and Google Maps will be pooled for the first time to provide advertisers with a more detailed profile of your interests.

The most important thing privacy-conscious users can do, according to the Electronic Frontier Foundation, is to delete Google's Web History.

"This protection was especially important because search data can reveal particularly sensitive information about you, including facts about your location, interests, age, sexual orientation, religion, health concerns, and more," the EFF says.

"If you want to keep Google from combining your Web History with the data they have gathered about you in their other products, such as YouTube or Google Plus, you may want to remove all items from your Web History and stop your Web History from being recorded in the future."

Here's how:

1. Sign into your Google Account

2. Go to google.com/history

3. Click "remove all Web History"

4. Click "ok"

Although this does not mean Google will keep no record of your searches, they will no longer be associated with your Google Account, and will be anonymised after 18 months.

PCWorld also urges the privacy-conscious to visit the Google Dashboard. There you can view a summary of other information the firm has associated with your account and delete things you don't like.

Finally, visit the Ads Preferences page. Here you can opt out of Google personalised advertising systems for its own services ("Ads on Search and Gmail") and the adverts it serves up on other websites ("Ads on the web"), which use the data it has collected to target your interests.

If none of these options satisfy your desire for privacy, you can download your data from Google's services using Google Takeout, then delete it on the firm's servers, or simply close your entire account.

The Telegraph

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