But is that viewers really want? Even though Twitter and other social media sites provide an amazingly accurate picture of what people are talking about in real-time, TV has always given the masses something to talk about – not the other way around.
People still turn on their televisions to escape and for that classic ‘lean back experience’. While it’s important for broadcasters to be serving the needs of their viewers, it is also their job to create content that the audience could never have thought of, or even known they wanted to see.
If TV and other media, goes too far down the path of only reacting to the crowd, and trying to chase what’s trending, there will be barely any original content left for the braying Twitterati to tweet about.
TV should be setting the agenda, not trying to find one on Twitter. For instance, during the recent MTV Video Music Awards, Lady Gaga became a trending topic on Twitter, after her dress made of meat caused a storm. Consequently, the camera crews at the MTV event duly focused more of their coverage on the US star, instead of other celebrities at the event.
However, was Lady Gaga the person the tweeters wanted to see more of? They don’t know now and never will because they were denied access to footage of other people at the event – any of which could sparked a new trend.
More and more people tweet while watching a TV programme. But they are reacting to the show; not directing it. And this is the way it should stay.
Reads :
Diamond Engagement Rings - Makeityourring Diamond Engagement Rings - Diamond Rings - Engagement Rings