The prediction, made by Mark Slater, the computing category director at Dixons Retail, will provide a boost to Google’s ambitions for its innovative Chrome operating system.
The new operating system, which was launched on its own devices in May, is based on Google’s Chrome web browser but has not yet gained major attention because of a lack of laptops that have appealed to consumers.
Slater told the Telegraph, “We see computing evolving as we go into next year with the emergence of Chrome as an operating system and the ease of use of cloud storage making it a credible alternative to the established world of Microsoft and Apple”.
Dixons has launched the world’s first Google shop, in a branch of its PC World subsidiary. Slater said "I believe that Chrome could be circa 10 per cent of our computing business this time next year with the right mix of hardware partners and a much greater consumer push with regards to the benefits”.
Retail sources also say that the Chromebooks on sale in retailers have sold well where they are explained to customers, and new devices are expected at the Consumer Electronics Show in Las Vegas next January, although new laptop launches are set to be dominated by Intel’s push on slim “ultrabook” designs to rival Apple’s MacBook Air.
Slater added that “We've seen the rapid growth and significant share which Android has as an operating system in the smartphone and tablet space. As such it's not inconceivable for Google to push Chrome much harder before the arrival of Windows 8 next Autumn.” He also emphasised that Chrome could, in due course, become a major part of enterprise computing. “Growth here will depend on applications and integration with IT services, which although are more complex are certainly an opportunity," he said.
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