Older people are still only likely to have a modern mobile phone in three out of every ten cases, the research indicates. Nearly two-thirds of those aged 25-34, by contrast, own a device likely to be powered by software from Apple, Google, BlackBerry or Microsoft.
On the Nielsen blog, the company wrote that “while only 43 per cent of all US mobile phone subscribers own a smartphone, the vast majority of those under the age of 44 now have smartphones”.
The firm said that “62 per cent of mobile adults aged 25-34 report owning smartphones. And among those 18-24 and 35-44 years old the smartphone penetration rate is hovering near 54 per cent”.
By comparison, however, only four in ten 12-17 year-old teens and of 45-54 year-olds reported owning a smartphone.
The numbers of smartphone users around the world is likely to increase further, as a growing number of vendors launch handsets based on Android. Chinese manufacturer Huawei is to launch new devices in the UK soon, it announced earlier this week, in a move likely to ensure the smartphone operating system continues to be available at lower price points. Nielsen said “As the smartphone market continues to expand, Android remains the most popular smartphone operating system in the United States, with 43 per cent of the market, while Apple is the top smartphone manufacturer, with 28 per cent of smartphone consumers sporting an Apple iPhone”.
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