‘They [these barriers] are innumerable and the thing that Twitter does...is that it flattens the landscape and shortens the distance between us so that we can see each other...which has profound social implications.”
He used the specific example of the President of Rwanda, Paul Kagame who he said would “happily reply to anyone who tweets him’ as a case to illustrate how Twitter can let anyone talk to anyone else, regardless of their position in society.
“Otherwise good luck having a conversation with the President of Rwanda,” Costolo, a former comedian, quipped.
Being interviewed on stage at the annual conference by one of Twitter’s investors, Yuri Milner, the head of Digital Sky Technologies, which also has significant shares in Facebook and Zynga, Costolo also said that Twitter could learn a lot from the way Google operates.
Costolo spent some time at the search giant after it acquired his business, Feedburner (an RSS feed management tool), for a rumoured $100 million, in 2007. "Google is an amazing company. I learned a ton of the stuff there. It does lots of things very well and uniquely," he said.
“Google is very entrepreneurial. There is a lots of engineering-led innovation going on there which I think is super important - so one of things we are trying to do at Twitter - is build this framework for entrepreneurialism.
“We have bought a bunch of small companies lately - so one of the things we need to do - is strike this interesting balance.”
Costolo said he working on making sure Twitter was still a place for people to innovate and behave like entrepreneurs, but while keeping the company together as a whole.
He said Britain was one of the Twitter's fastest growing markets.
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