Boris Johnson to host UK’s biggest ever conference call

The conference call will be the largest ever hosted in the UK. Approximately 90,000 supporters have been emailed asking them to register for the call by Friday evening.

The mayor is expected to speak for a few minutes at the start of the call on Monday evening at 7.00pm, but the bulk of the hour-long conversation is expected to be taken up with questions from other participants.

Richard Murphy, the managing director of Broadnet Europe, said his company’s US arm had been used by American politicians including Barack Obama and Bill Clinton.

The London Mayor is expected to host the call from his Savile Row campaign HQ, and Mr Murphy said the software also allowed ‘real-time polling’ of people on the line. He added that other politicians, including Prime Minster David Cameron, had been approached about using the same software in the future.

Broadnet’s software is unusual because, unlike conventional conference calls, a single host can dial out to large numbers of participants. Normally, each participant has to dial in to join the call.

Although the event is not public, anyone with access to the Mayor's website can register to take part.

Barack Obama’s election campaigning is widely credited with being the first digital election, after the president used a social network called my.barackobama.com to encourage activists, as well as campaigning on Twitter and Facebook. Mr Johnson, who has pioneered the first steps towards WiFi on London’s tube and is building it into some bus-stops, is expected to make increasing use of social media throughout his campaign as well.

The Telegraph

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