Magic mirror to take stress out of shopping

The virtual changing room allows shoppers to sample outfits without putting them on - with the help of a 58-inch plasma screen and a depth-sensing camera.

The new device, which goes on display at Manchester's Trafford Centre tomorrow, allows shoppers to sample clothes from a number of retailers all in one place.

Using 3D technology, the mirror can superimpose dresses, skirts and tops over a live picture of a shopper's body as they move in front of a camera placed on top of the screen, the Daily Mail reported.

Movement sensors and technology similar to that used on an XBox games console are used to judge the consumer's size and distance from the camera.

Shoppers can change the size or the outfit - from retailers such as Karen Millen and Coast - at the wave of a hand until they find the best match, before heading straight to the store to pick it up.

Marketing manager Kelly Da Silva Fernandes, 26, who tried out the magic mirror, said: "It's a great way to save time and allows you to scan through a large number of outfits very quickly. It's great fun to be with a group of girls too."

Adam Vahed, managing director of Apache Solutions, who developed the technology, said: "I took a 58-inch plasma screen TV and mounted a depth-sensing camera on top.

"It has worked really well, so far, with women's clothing, so we are now developing the software for menswear and children."

Caroline Aikman, marketing manager for the Trafford Centre, said: "This is our secret weapon against the rise of internet shopping, you just can't get this type of theatre and experience online. We want to put the excitement back into shopping."

The Telegraph

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